The action thriller overtook another new movie Filmistan.
Trade experts, however, maintain that the opening of the film was not as per the expectations.
The makers of this film has spent good amount of money and time in promoting this film, in which Akshay is paired opposite Sonakshi Sinha.
This is the first film to release post the IPL season.
It was earlier expected that the film will open with a bang and run to packed houses across the country. But the film managed to open to an average start with its occupancy ranging between 35% and 40% in the morning shows across the country.
Taran Adarsh writes, “Given the merits of the film, this A.R. Murugadoss-directed film should collect impressive numbers at single screens and plexes, both.”
Released in 54 screens on June 5, Holiday has taken the UAE Box Office by the storm.
Taran Adarsh tweeted, “#Holiday – A Soldier Is Never Off Duty storms UAE-GCC. It’s the HIGHEST *Thursday opening* ever for an Akshay Kumar starrer.” He added, “#Holiday – A Soldier Is Never Off Duty overtakes #Housefull2 and #SinghIsKing Thursday numbers in UAE-GCC. Collects $ 226,000 [Rs 1.34 cr].”