An App that Calculates Your Bra Size

The awkward moment when you are not sure about your bra size. That’s what inspired the ex-Google marketer, Heidi Zak, with the help of scientists, to develop ThirdLove, an app that calculates your bra size using only posed selfies.

Eighty per cent of women wear the wrong bra size,” Kelly Boynton, a ThirdLove’s spokeman, “Our sizing technology is accurate to a half inch which, based on our testing with focus groups, is more accurate than a seasoned tailor using measuring tape.

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The app uses computer vision technology, which analyzes body size in relation to the iPhone’s size, a technology that took over a year to perfect under the direction of computer engineer Aran Nefian.

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