We Can All Soon Travel Like Karl Lagerfeld

Karl Lagerfeld is the reigning king of the international fashion world. The German designer sits at the helm of French label Chanel and Italian label Fendi as well as his own namesake collection. It’s safe to say he knows a thing or two about being a stylish jet-setter. Luckily, Lagerfeld is sharing his luxury travel expertise via a new endeavor: Karl Lagerfeld Hospitality.


The designer has been testing out his bold aesthetic on rooms as well as the runways for some time now. So far, Lagerfeld’s interior design resume includes luxury trappings for condos in Toronto and Miami and an entire hotel in Macau (which has been described as luxurious enough to be called a “six-star” stay, naturally) set to open next year. But the latest endeavor will be less about collaboration and more about design domination for fashion’s Kaiser. In partnership with hospitality firm Brandmark Collective, Lagerfeld will be designing everything from hotels and resorts to residential properties to restaurants and private clubs that are sure to define travel goals the moment they open.

In the fashion world, Lagerfeld is known as sort of an oracle of the now—his constantly evolving collections go way beyond creating simple style rules. Instead, his aesthetic is all about translating the cultural mood of the moment into clothing. (Think of it as definition statement pieces.) With this latest project, Lagerfeld will officially be making his signature cultural statement a full-on lifestyle experience.

While we can only dream of what a stay at one of the properties will look like for now, we can be sure of one thing: All of Lagerfeld’s accommodations are bound to be Choupette-approved.