From Sick Care to Scientific Wellness
Today, the health care system is largely designed around illness. The system pays for disease, and not, for instance, for healthy, nourishing food. This at a very high cost for society and individuals (most personal bankruptcies are health-related). It’s literally a trillion-dollar question. Adding to this a global lack of healthcare professionals, the situation is ripe for disruption.
Now, there are many determinants to health. Though your mileage may vary it was mentioned several times that lifetime health is linked for 60% to our behavior and environment, 30% to genetics and 10% to healthcare.
Today’s crazes about chia seeds, poke bowls, Bulletproof Coffee and other ‘superfoods’ underlines our hopes to figure out wellness – not unlike Kellogg’s fictionalized attempts in the Road to Wellville. This inspired in turn Esther Dyson to look into city-level experiments.
But change is coming: last month, a group of forward-thinking innovators gathered at the first ‘Wellness-as-a-Service’ event named HyperWellBeing at the iconic Computer History Museum in Mountain View.
Key ideas emerged rapidly: the future of healthcare could shift from sick care to a new industry of ‘Scientific Wellness’, helping us live to our full potential for wellbeing. Also used was the expression ‘P4 Medicine’: Predictive, Personalized, Preventive and Participatory. The targets are to prevent our sicknesses, increase our longevity and optimize our health and wellness.
The ‘Clinical Study Of One’ is coming: by collecting thousands or millions of data points per person per year (rather than a yearly check-up) and by mixing data and AI, we will move from a ‘discrete’ to a continuous ‘health function’.
Health Tech Devices To The Rescue
When talking about health tech, we often hear of big data, telemedicine and genomics (with CRISPR). While this is important, it doesn’t give a full picture: software only works when data comes in. For health, this requires learning from our bodies and minds. This is where health devices come in.
This trend started about two years ago, as key sensors were becoming commoditized – partly thanks to smartphones – and the costs and risks of building high-tech hardware startups were falling. Biomedical engineers, doctors and entrepreneurs started to jump into the fray.
Today, startups want to track, prevent, diagnose and heal both physical and mental conditions. They want us to be more than well, and this is serious business.
The most famous wellness device might be the Fitbit, but many users abandon it within weeks. Just like taking meds, this shows that a key challenge to good health is behavior. As we have seen at HAX through over two dozen investments, there is much more to health devices that step counters, which became a commodity since Xiaomi released its Mi Band for a mere $15.
Now please bear with us as we coin a few words for some emerging categories.
Sports Coach-ware: Combining sensors, A.I., data for injury prevention or coaching. Just looking at running, Vi is an A.I.-powered coach, while the Tiemppo smart in-soles help improve your running form with real-time gait analysis. These approaches are expanding to various sports.
Wellness Tech: There are now trackers to help cope with the ills of modern life. AirVisual tracks pollution, AIR Sensio detects allergens, many others like Hello’s Sense measure your sleep – and according to Arianna Huffington’s latest book “The Sleep Revolution“, most of us could use more sleep.
HAX startup Darma measures various biosignals (ECG, breathing, etc.) via a non-contact sensor in a smart cushion (because sitting is the new smoking) or hospital beds. Others are looking into measuring UV: startups but also heavyweights like Microsoft with its Band 2 and La Roche-Posay with its disposable UV patch. Light therapy is also gaining ground as we understand better the disruptive effects of artificial light on focus and sleep.
Mobile/Home Hospital: Low-cost, portable and connected versions of medical devices are enabling the emergence of mobile or home diagnostic and care. For instance, iBreastExam helps perform painless and radiation free breast scans, providing results instantly at the point of care. It was created in India where there is only one radiologist per 100,000 inhabitants. Depending on costs and regulations, some of those solutions might apply to both emerging and developed markets.
Interestingly, this emerging category has some parallels with the world of desktop manufacturing: taking large and expensive machines from factories and making them smaller and cheaper.
Wearapeuthics: Wearables that heal you. What about a mask by Neutrogena to treat acne using light therapy or HAX alum Sana, which helps chronic pain and PTSD sufferers fall asleep in minutes. Some of our portfolio companies are using biofeedback and neuroplasticity to manage various conditions: Lief Therapeuthics deals with anxiety (which just raised over $400k on Kickstarter), Liv with unconscious behaviors like nail biting or hair pulling, and Feel with emotional awareness to help manage depression, using biofeedback and neuroplasticity.