Gucci To Dress Florence Welch For Her Upcoming How Beautiful Tour


Gucci face Florence Welch will, not surprisingly, wear Gucci exclusively for her upcoming Florence and the Machine world tour. Welch signed as an ambassador for Gucci watches and jewellery in February after becoming good friends with creative director Alessandro Michele.

The How Beautiful tour begins in Bogotá, Colombia, today before going to Brazil, Argentina, Chile, Italy, Spain, Portugal, the U.S. and Belgium.Gucci’s former creative director Frida Giannini costumed Welch for her Ceremonials tour in 2012.


In similar news, Calvin Klein has been announced as the exclusive apparel partner of Justin Bieber’s Purpose world tour. Footage from Bieber’s Calvin Klein campaign will air during the concert, while Bieber and his back-up dancers will wear the brand during a segment of the show.

If you’re a resident of the Americas or Europe, Calvin Klein is hosting a social media competition to win VIP tickets to Bieber’s concerts and a meet-and-greet with the star himself.

Asmaa Mubita is a Kenyan journalist of international repute with over fifteen years of experience in broadcast journalism. Asmaa Mubita began his journalism career at the Kenyan state broadcaster (KBC) and later worked at the KTN owned by the Standard Group and Citizen Television, the flagship brand of Royal Media Services. These exploits together with his reporting experience with the Voice of America, CNN and BBC have been rewarded with local and global recognition.