DUBAI, United Arab Emirates- California-based Impossible Foods has arrived in the United Arab Emirates, the company’s first market in the Middle East. Its flagship product, Impossible™ Burger, is kosher, halal and gluten-free certified, and now exclusively available on the menus of select restaurants across Dubai, United Arab Emirates, including Pickl, Sticky Rice, Akira Back and The MAINE Oyster Bar & Grill.
Beginning Friday, October 1, Impossible Burger will be featured at World Expo 2020 on select menus in the US Pavilion. The event is expected to draw more than 25 million visitors from almost 200 countries across the globe through March 31, 2022.
With its unique geographical location and international population, the United Arab Emirates’ diverse food culture serves as a perfect platform to showcase the versatility of Impossible Burger. As a result, Dubai’s top chefs have created some of the world’s most innovative plant-based dishes to date: Impossible™ Chorizo Gyoza by Chef Akira Back; Sticky Rice’s Impossible™ Pad Krapow; and Impossible™ Spiral South African Boerewors at Sausage Fabrique, to name a few.
“Impossible™ products are made for every cuisine and culture, and we couldn’t be more excited to launch in our first market in the Middle East,” said Dennis Woodside, president of Impossible Foods. “The United Arab Emirates’ status as a global travel and culinary hub will enable a whole new region of consumers to experience Impossible Burger for the first time.”
A longtime fan of Impossible Foods, Pickl CEO and Founder Stephen Flawith created three original Impossible Burger menu items specifically for the homegrown burger chain: Impossible™ Cheeseburger, Impossible™ Double Cheeseburger and Impossible™ Fries.
“These days, people want to reduce their meat intake for many reasons, whether it be environmental, health or ethical reasons,” said CEO and Founder Stephen Flawith. “We’re pumped to round off our Pickl Plant Based menu with the introduction of Impossible Burger. This product alongside Pickl’s homemade sauces and pickles is something that everyone needs to experience. It is truly a game changer.”