With the proliferation of mobile devices and tablets, alongside Internet of Things (IoT) integration, the smart home market continues to expand at rapid pace and scale. In the GCC, the smart home market is expected to increase from US$ 803.40 Million in 2020 to US$ 5,477.40 Million by 2027, representing a compound annual growth rate (CAGR) of 31.55%[1].

With this rise, homeowners are now inundated with more choice than ever before, but choosing which smart home products and services to invest in can be a daunting experience. Seeking to be a lifestyle innovator that serves a truly intelligent way of living, LG is deploying its proprietary LG ThinQ technology within its home appliances and accompanying smartphone application for a more seamless and enjoyable smart home experience.

Seamless Control and Visibility via the LG ThinQ App

Acting as the central nervous system of the smart home, the LG ThinQ app enables users to remotely operate, manage and optimize LG ThinQ-enabled appliances from wherever they may be. With a simple Wi-Fi connection, homeowners can easily connect their appliances to the application, managing all devices from a centralized dashboard. Powered by machine learning and artificial intelligence (AI), LG ThinQ studies user patterns and preferences for a uniquely personalized experience. The LG ThinQ app also informs users of consumption habits and provides tips and tricks to live more sustainably.

Delivering More Efficient Washing and Customized Clothing Care

Among, the portfolio of LG ThinQ-enabled washing machines available today, LG’s AI DD series features added benefits for a more intelligent wash cycle. The new technology of the LG Inverter Direct Drive Motor with AI not only detects the weight of laundry, but also the softness of fabrics to automatically determine the most optimal washing pattern. With this feature, LG AI DD washing machines can provide up to 18% less fabric damage, prolonging the life of garments.

Using the LG ThinQ app, homeowners can control and monitor the operation of their washing machine both inside and outside the home via Wi-Fi connectivity, including checking the remaining time on the cycle and receiving a message once the washing is complete. LG ThinQ-enabled washing machines also enable users to download additional wash cycles, ideal for garments requiring special attention.

Producing Sparkling Clean Dishes and Added Peace-of-Mind

A common pain point for homeowners with dishwashers results from uncertainty regarding performance and maintenance requirements. LG QuadWash dishwashers feature multi-motion spray arms and high-pressure jets, providing maximum coverage to get dishes clean the first time round. Dishwashers embedded with LG ThinQ technology not only enable remote operation, but also keep users in the know via the smartphone application, which provides updates on the cleaning status and notifies upon completion of a cycle.

To prolong the lifespan of the dishwasher, LG ThinQ also alerts the user when the appliance should be cleaned, avoiding performance issues. In the event that the dishwasher duct is clogged, the LG ThinQ app will inform the user and provide simple steps to get it back in working order with speed and ease.

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