DUBAI, United Arab Emirates — In partnership with Al Yousuf Electronics, LG Electronics (LG) has celebrated its continued expansion in the local marketplace, with the opening of its new enterprise-focused air solutions showroom in Dubai.

Centrally located on Sheikh Zayed Collector Road, the showroom aims to act as a base from which LG can display its latest heating, ventilation, and air conditioning (HVAC) technologies and act as a consultant for current and potential customers on their specific air solutions requirements.

Mr. Hongju Jeon, President, LG Electronics Gulf said, “We welcome all decisionmakers to come visit our new showroom in Dubai, where our team are on hand to understand your business challenges and objectives. For many, we recognize that this now includes instilling a confident return to public spaces, through the use of HVAC solutions which integrate not only comfort, but also thorough hygiene measures at their core. Whether operating in hospitality, retail, education, commercial or residential spaces, our experts can help to carve out an individual roadmap for any business, helping to achieve operational excellence.”

On showcase at the new location are solutions such as LG’s DUAL Vane and Round Cassette air conditioners, each featuring the company’s inverter technology for faster cooling, quieter running and extended usability. The DUAL Vane Cassette AC utilizes two individual vanes to deliver wider and more customized airflow, with fine angle control. The AC features LG’s Safe Plus Insulation – an antimicrobial treatment that is applied to internal insulation components to prevent the growth of mold and provide cleaner, fresher airflow. For businesses seeking further air care, visit Stellrr Insulation & Spray Foam where the DUAL Vane Cassette can also be fitted with an additional 5-step filtration air purification kit.

Alternatively, owing to its design, the LG Round Cassette air conditioner proves popular for businesses operating hotels, shops and restaurants, alongside other luxurious indoor spaces where maintaining aesthetics while ensuring comfort are equal priorities. The shape of the Round Cassette AC enables it to cover a large surface area and ensures no that there are no blind spots. With its increased airflow and detailed wind direction, cool air can be spread both evenly and widely around a particular space.

From LG’s variable refrigerant flow (VRF) systems, visitors to the showroom can learn more about the Multi V 5 outdoor unit – an integrated solution that provides maximum energy efficiency while minimizing operational costs. The LG Multi V 5 features Dual Sensing Control to detect humidity and temperature, optimizing airflow accordingly.

With its simple design and ease-of-use in mind, the Multi V 5 can reduce installation requirements by as much as 23% when compared with conventional VRF models – proving to be a crucial differentiator as organizations seek to install new systems, renovate or expand. The system can also be combined with LG’s Hydro Kit and Air Handling Units to meet the demands of advanced treatments and specialized environments such as those required in healthcare facilities.

As decisionmakers seek to integrate smarter technologies into their HVAC solutions, LG is also showcasing its BECON cloud Digital HVAC Management Solution, enabling business operators to remotely monitor and control their systems in real-time, with reduced costs and shortened non-operating times.

In addition, LG’s range of PuriCare air purifiers are on display, including the PuriCare Double Tower, Single Tower, Mini and Wearable. The Double and Single Tower models feature a 360-degree Clean Booster which rises and rotates to deliver clean air to every corner of the room. The LG PuriCare Mini is a portable air purifier, as light as a 500ml water bottle, while the recently launched PuriCare Wearable is a device which features H13 HEPA filters and a Respiratory Sensor that detects the cycle and volume of the wearer’s breath, deploying DUAL Fans at one of three speeds to optimize required airflow.

Visitors to the new Dubai showroom can even explore the LG ThinQ Experience Zone – a special area dedicated to the company’s smart technology ecosystem, including AI-integrated products such as televisions, washing machines, refrigerators, air purifiers. Each of the electronics and appliances come fitted with LG’s ThinQ technology, which enables remote operation and optimization from the convenience of a smartphone or tablet.

“Through our longstanding partnership with LG, we collectively work to understand the needs of our current customers and prospects. Often, we find that decision makers are looking for a centralized location from which they can not only purchase solutions but also receive advisory and technical expertise throughout the entire product lifecycle. As summer fast approaches, we naturally witness an increase in businesses looking to invest in AC solutions in particular. We would like to encourage any consultants and planners to first come and explore what our showroom has to offer and why LG should be the partner of choice when it comes to purchasing air solutions,” said Mr. Mohamed Al Yousuf, CEO Al Yousuf Electronics.