Ogle, India’s fastest growing premium on-demand streaming platform partners with Lakmé Fashion Week Winter/Festive 2015 for live-streaming this mega fashion event. Keeping in sync with their proposition of bringing to their subscribers exclusive, elusive and cult programming, Ogle will stream and package content that will amplify and elevate Lakmé Fashion Week’s reach. The partnership gives Ogle access to never-before seen content like celebrity rooms, backstage access, red carpets, runway reports which can be viewed by its subscribers across any device of their choice wherever they are in the world even with low bandwidth. This association will be exclusive to Ogle for a period of 4 seasons thereafter from March 2016.
As Lakmé Fashion Week celebrates its 15th year, Ogle will live stream the entire event from 25th August 2015 to 30th August 2015, and provide video-on-demand of every show, 6 days of live content, exclusive back-stage and designer interviews viewable online for the first time ever!
Pritish Nandy, Chairperson, Ogle Technologies Group quotes – “This association for us re-defines the way fashion will be viewed or perceived. This will help Lakmé Fashion Week to be now accessible to an entirely new set of audiences and also see from every point of view – from the model on the runway or celebs on the front row or artists backstage! Ogle is a brand that has been the fastest growing premium on-demand platform focused on great and cult content and through Lakmé Fashion Week we hope to maximize our proposition.”
Saket Dhankar, Vice-President & Head- Fashion at IMG-Reliance, said, “Lakme Fashion Week has the aim of democratizing India fashion which is in line with Ogle’s vision. Our fashion week has one of the largest digital footprints with an active social media community of more than 2 million followers. Furthering our vision to provide real time showcase and updates, this partnership of five seasons is another step in extending and enhancing front row experience live for all our patrons.”