Pepsi Pakistan’s new ad, highlighting recycling, is a hit on social media

Set to Abida Parveen’s Noor-e-Azal, Noor-e-Khud, Pepsi Pakistan’s new advertisement during the festive month of Ramazan has become a hit on Facebook and Twitter. Shot at a variety of locations including a fair, a cricket ground and a beautifully-lit village, the ad stars prominent Pakistani personalities such as actors Hamza Ali Abbasi and Sanam Saeed.

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The ad shows the actors stopping people from throwing empty Pepsi bottles away to use as lights in a village. For every 1.75 litre bottle that one purchases in Pakistan, Re 1 would be donated for this eco-friendly project. The heartwarming campaign promotes Pepsi Pakistan’s “Lighting up Lives” initiative.

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