Set to Abida Parveen’s Noor-e-Azal, Noor-e-Khud, Pepsi Pakistan’s new advertisement during the festive month of Ramazan has become a hit on Facebook and Twitter. Shot at a variety of locations including a fair, a cricket ground and a beautifully-lit village, the ad stars prominent Pakistani personalities such as actors Hamza Ali Abbasi and Sanam Saeed.
The ad shows the actors stopping people from throwing empty Pepsi bottles away to use as lights in a village. For every 1.75 litre bottle that one purchases in Pakistan, Re 1 would be donated for this eco-friendly project. The heartwarming campaign promotes Pepsi Pakistan’s “Lighting up Lives” initiative.