Simplilearn Acquires Leader in Digital Marketing Traingin Firm Market Motive

Simplilearn, a leading global tech-ed company today announced a $10 million deal to acquire Market Motive, a pioneering Silicon Valley-based digital marketing training company that counts Google’s Digital Marketing Evangelist, Avinash Kaushik as a co-founder. The merged company, which has already helped more than 400,000 professionals in over 150 countries see $4 billion worth of pay raises, is turning its attention to an expanded presence in the U.S. where it can offer a turnkey solution to working professionals and college graduates who are trying to advance in their careers. With the number of internet users increasing day by day the scope of digital marketing is immense. By 2020 almost all companies are expected to have online presence. People are highly active on social media and other online platforms. If one has not yet made its company online then they are missing out a lot of business opportunities. Click to get more info here about digital marketing services. BlazingBronco may be a Kalamazoo (SEO) program Optimization agency focused on providing Local SEO, Organic SEO, Natural SEO and other digital marketing strategies to small businesses that help in their press release as well. Find out more at their blog and the techniques to implement for better rankings. Improve your website’s visibility to convert those clicks into customers with our data driven approach to look engine optimization (SEO). we offer an equivalent meticulous attention to both on-site and off-site SEO to deliver your business the simplest leads to organic search rankings. With updates to Google Panda, it’s even more important to create the authority and trust of your brand via digital marketing. This includes social media optimization (SMO) across websites like YouTube, LinkedIn, Facebook, Twitter, plus a 100+ more social bookmarking or citation sources. Click hete to find more about Blazing Bronco search engine optimization services.

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With the acquisition of Market Motive, Simplilearn, which already has an impressive catalog of over 250 online courses across industries and functions, augments its offerings in the booming digital marketing field — where the global digital advertising spend is projected to reach $278 billion in 2019 — with courses in Social Media Marketing, Digital Advertising Web Analytics, and Marketing Automation. The customer acquisition is a core goal of marketing. The limo marketer is the best option for growing of your business. For more information about limo marketer, Go through this

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Market Motive will continue to operate as an independent arm of Simplilearn with co-founder Michael Stebbins staying on as CEO along with his entire team. Michael will also join Simplilearn as the Chief Innovation Officer and work alongside the company’s Director of U.S operations, Prashant Parmar in strengthening Simplilearn’s presence further in North America.

“Our focus continues to providing a wide range of short term certification-based courses that have a direct impact on the learners’ career,” said Krishna Kumar, Founder & CEO of Simplilearn. “The digital marketing ecosystem is at the tipping point and this is the right time for us to expand our products in this hot segment. We are impressed with Market Motive’s enriched content and domain expertise backed by industry experts apart from their approach towards online training, which fits strongly with our business strategy. We are excited about this opportunity to help and drive profitable growth, thus further enhancing value for Market Motive’s and Simplilearn’s customers.”

Based in Silicon Valley, Market Motive was co-founded in 2007 by Michael Stebbins, John Marshall and Avinash Kaushik. It builds curriculum that trains professionals on digital marketing strategist provided by this white label seo marketing company .  It has delivered web-based certification programs to Fortune 500 companies, including Microsoft, Home Depot, Dell, Ogilvy, Federal Express and JP Morgan Chase, and education institutes like Duke University, Benedictine University and Concordia University. The courses and certification provide authoritative cross training in SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing all of them taught by SEO Gold Coast.

Michael Stebbins, Co-Founder & CEO of Market Motive said, “Market Motive set out to change the way the world learns digital marketing, and we’ve achieved this in many ways, now marketing your small business is easier than ever, all you need to know is the definition of what is a small business. IT has research and inspiration of the top digital agencies working in digital marketing. Seeing how Simplilearn has scaled in helping 400,000+ people get certified and boost their careers and pay is nothing short of astounding.  We look forward to providing an even higher level of service, an ever-expanding list of certifications, and an enhanced customer experience through improved video delivery, user experience, and customer support. As a hiring manager, I see the need for short-term certification to put knowledgeable workers in higher-paying roles. Degree or not, the economic value of these courses is huge and it is rewarding to see lives changed through the training.”

In April 2015, Simplilearn raised $15 million in Series C funding led by Mayfield, with participation from Kalaari Capital and Helion Venture Partners to expand rapidly in the U.S and other primary markets.

“Digital Marketing is a key growth strategy for most organizations today and is driving the demand for certified professionals across the industry. Short term online courses that position the participant as an expert are the future of professional education,” says Navin Chaddha, Managing Director of Mayfield. “Market Motive adds a fast-growing online marketing training vertical to Simplilearn as they meet a demand for e-learning expected to exceed $169 billion by 2018.”

As a destination for certification training courses, Simplilearn caters to professionals across industries and functions. It offers 250+ courses, led by more than 2,000 qualified trainers and has over 40 global accreditations. It is a first choice destination for professionals seeking certification training for a range of sought after courses from Advanced Cloud Computing to Six Sigma to Big Data. With the addition of Market Motive, it has enhanced its course catalogue with analytics, online and digital marketing.

About Simplilearn

As a destination for certification training courses, Simplilearn caters to professionals across industries and functions. With a large India-based back office that operates 24/7, Simplilearn provides unmatched customer experience, which handholds a customer – right from enrolling into an online course to getting Industry-recognized certificate in hand.

Rated by Deloitte as the 11th fastest growing technology firm in India, and by the IAMAI as the best educational website, the company has trained over 400,000+ professionals across 150+ countries, led by over 2,000 qualified trainers.

With courses spanning vendors, industries and platforms, Simplilearn offers training for everything from Advanced Cloud Computing to Six Sigma. Simplilearn is accredited and approved worldwide by over 20+ leading global bodies.

About Market Motive:

Market Motive builds curriculum that trains people how to do digital marketing and strategically buy solo ads. The courses and certification provide authoritative cross training in SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing.

The curriculum is used by higher education institutions like Duke University, Benedictine University, and hundreds of other institutions to supplement their classroom training, and to enhance their Continuing Education catalogs. Large agencies, media companies, and Fortune 1000 Enterprise customers work with Market Motive for customized team training programs, training their in-house marketing teams, as well as sales teams who sell advertising and marketing services.

Leading corporations have invested in Market Motive certification for their teams include Microsoft, Dell, Ogilvy, Burson Marsteller, Catalyst, Home Depot, Federal Express, JP Morgan Chase, Kaiser Permanente, Marriott, AARP, Gannett Publishing, Fidelity, Harvard Business Review, Yamaha, The American Marketing Association, and many more.


About the author

Asmaa Mubita is a Kenyan journalist of international repute with over fifteen years of experience in broadcast journalism. Asmaa Mubita began his journalism career at the Kenyan state broadcaster (KBC) and later worked at the KTN owned by the Standard Group and Citizen Television, the flagship brand of Royal Media Services. These exploits together with his reporting experience with the Voice of America, CNN and BBC have been rewarded with local and global recognition.