A determined Manchester graduate is launching a fashion brand for modest sportswear.
Blending together Muslim religious values with Western fashion influences she has created products that are accessible for all.
Now Yasmin Sobeih will launch the first collection at the London Modest Fashion Week on April 15.
UNDER-RAPT was conceived as part of Sobeih’s final project for a postgraduate degree in fashion buying and merchandising at London College of Fashion.
The project merged the 26-year-old’s passion for Islamic culture , fashion and fitness and put into practice the concept of a modest ‘athleisure’ brand.
After graduating last year with a distinction Sobeih’s course leader, a former merchandiser for Gucci, encouraged her to consider launching the brand.
She said: I just kept thinking what if?
Knowing that professionals in the industry believe in my idea and that there is a huge potential market in the UK and internationally for my product, I felt that I should give it a go.
Sobeih, from Standish, Wigan is half-Egyptian and Muslim herself. As a fitness enthusiast too, her idea was one that she had always dreamed of realising.
I’ve got friends and family who cover their hair when working out.
They are either uncomfortable from their hijab always falling off, or just too hot because of having to layer clothes.
They have to spend a lot of money on sportswear to cover up too.
Media coverage of Muslim athletes at the London Olympics highlighted the growing market for modest sportswear.
Yasmin’s venture is the first modest sportswear fashion brand that uses only sustainable and organic fabrics.
The garments are made from organic and recycled fabric engineered from Austrian Beechwood tree
One of the key pieces from her sportswear range is a sweat-resistant, long-sleeved, hooded base layer.
The hood can be worn as a hijab to cover your hair or just to keep it secure and out of the way for when you’re active. It’s a product that anyone can wear.
I didn’t want to call it a hijab because I don’t want the collection to just be limited to Muslim women.
The loungewear collection features pieces that are oversized and exaggerated in length, a style popular with many contemporary designers like Kanye West.
UNDER-RAPT will be the only sportswear brand to show, alongside 38 other designers, and the creator is expecting a lot of attention from bloggers and fashion buyers.