TripAdvisor, the “world’s largest travel site,” accounts for 25 percent of all hotel reviews from the top 10 sites. In addition to claiming your hotel on the popular website, interacting with customers can also have some financial benefits. One study showed that timely responses to customers on TripAdvisor can lead to increased revenue.
Expedia Group (Expedia, Hotels.com, Orbitz, and Travelocity)
Getting your business on Expedia opens doors for exposure on other review sites. The company is a part of the Expedia Group, which includes Hotels.com, Orbitz, and Travelocity. Combined, they account for over a quarter of reviews distributed across the top 10 websites. To get started, you can list your hotel through the Expedia Group’s Lodging Partner Services page.
Listing your hotel on Google puts your establishment in front of a massive audience. Most people use Google services on a daily basis, which increases the chance for them to view your hotel. With additional improvements, you can also increase your Google ranking to make your hotel one of the top results in a local search.
You can leverage social media to gather important unsolicited feedback, which is crucial when you want to create a Voice of the Customer strategy. In the past, Facebook reviews used a traditional five-star rating. Recently, that system changed so that users will now provide “Yes/No” recommendations to allow for simpler, yet still detailed, feedback.
The Dutch-based website has over 29 million listings worldwide, and it claims that over 1.5 million rooms are reserved every day through the site. With numbers like that, it’s a no-brainer to list your hotel on the website. In addition to other hotels near your area you’ll also have to compete with other listings such as apartments, small B&Bs, and vacation homes.
TheTravelBoss is a travel magazine provides the listing of travel agencies, hotels, car rental and ticketing companies from all over the world. It also provides the travel resources and other travel related informations. Recently it has launched travel Reviewing and rating services for its regsitered user. It has gained its position as Travel Review sites very rapidly.