Dubai, United Arab Emirates : European Organic Juices have been actively increasing its presence in the Middle East organic juice space. The latest promotional activity was a tasting event with renowned bartender Jeet Verma and importers, distributors, journalists and food bloggers. The Product Presentation Event took place on the 11th April 2021, at OKA Ceramics Studio in Al Quoz, Dubai.
The hybrid event saw representatives of three organic fruit juices (cherry, apple and pomegranate juices) present their products. 6 unique mocktails were crafted and presented by Jeet at the event using the three organic juices. The representatives of the program operators participated via zoom platform and engaged with the audiences in a Q&A session. The discussions included questions about the production process of fruits, juices production, preserved and transported.
“These super juices are a great addition to the selection of any bartender or chef. They have high nutritional value and add that zing to cocktails and mocktails”, said Jeet.
Each product is represented by one partner. Organic pomegranate juice is represented by ASOP a producer’s organization, organic cherry juice is represented by BNHU a non-profit trade organization and organic apple juice is represented by BIOROMANIA, an association of entities (organization, producers) that are activated in the organic farming sector.
The main purpose of this campaign “European Organic Juices” is to disseminate quality European agri-food products to the markets of Middle East (UAE, Saudi Arabia and Kuwait).