In 2017, the global hotel industry is expected to surpass a worth of US$500 billion dollars, with experts predicting continuous annual increases in value. One notable sphere of influence in hotelier development growth is China. With the world’s largest population of 1.3 billion people, the number of Chinese investing in the holiday market reached a record 133 million in 2016; and with the emergence of Chinese boutique hotels and small corporations alongside traditional chains, China is demonstrating that its booming hospitality market already is the epicentre for future growth and development.
This significant market growth has meant many distinguished hospitality brands like Marriott Hotels have been building a presence in China. Such focused investments from international sources has led to a boom in the nation’s world-class hospitality education options, like the Les Roches Jin Jiang International Hotel Management College (LRJJ), a branch campus of the Swiss Les Roches International School of Hotel Management.
SHANGHAI, AN INTERNATIONAL HOSPITALITY HUB
As a school dedicated to international hospitality, it is fitting that Les Roches Jin Jiang campus is located in Shanghai, one of the world’s most diverse megacities. By definition, the region is home to an incredibly dense population, elevating the potential for long-lasting custom. Every year, Shanghai plays host to a multitude of international events, like the Formula 1 Grand Prix and an International Fashion Week, and strives to widen the horizons of international business, making Les Roches Jin Jiang a wise choice for industry-focussed international study.
One asset certainly is international connectivity, as Les Roches is providing Global Hospitality Education with campuses in Switzerland, Spain, Jordan and the United States, granting students access to facilities as they switch between locations in the course of their degree.
LRJJ’s Transfer System presents the world as a classroom, giving students the choice of specialisation tracks as they study overseas. The real boon is not only the cultural insights and access to unparalleled facilities, but also the qualifications, as students who choose to study at more than two locations gain multiple awards: the Les Roches Jin Jiang Diploma in International Hotel Management, and a bachelor degree from their chosen institution.
The School offers students a wide variety of specialist degree options, from Marketing, Restaurant/Food and Beverage Management, to Sustainable Management in Hospitality and Tourism, to International Hotel & Resort Management, International Event Management, and beyond.
Additionally, LRJJ’s Hospitality Preparatory Program shows careful consideration for the global industries based in English-speaking countries, preparing students to meet the formal language requirements for diploma programs and transfers.
Les Roches’ Transfer system has already proved popular among students and industry specialists alike. BBA Hospitality Management graduate, Sarah, shared her praise for the system, detailing her academic journeys in China, Spain and Switzerland:
I have learned business and soft skills, gathered experiences, cultivated ideas for my future business, built a network, and travelled with friends. The Les Roches campuses around the world made me who I am now.’
The Transfer program takes into account our ever-changing world, and students gain education in the valuable form of global work experience on foreign expectations and practices in hospitality. The Deliotte Center for Industry Insights claims future successes in hospitality will belong to the internationally-industry-savvy, like LRJJ’s globalised students that know how to capitalize on these changing expectations with speed and agility.
Another merit of the transferred learning system is that it goes beyond ‘ditching the classroom’, giving students entire semesters abroad, and access to far more facilities and teaching styles than one University campus could offer.
But as a stand-alone study choice, Les Roches’ Shanghai campus is far from lacking resources. The campus is situated in the modern and spacious grounds of Shanghai Normal University, with access to two libraries, sports centres, and the Student Street where shops and amenities abound. The hospitality facilities at LRJJ live up to the ethos of ‘craft-based learning’, as all five of the School’s on-campus eateries take on student staff to complement to overall learning experience. The Lily Banquet Room, for example, allows for practice serving and attending at sophisticated banquets, while The International Buffet Restaurant Jade caters to a variety of styles and menus from around the world.
As part of the Diploma in International Hotel Management, students can use the purpose-built Hotel Front Desk in Room Division classes, allowing them to rehearse various roles of front desk clerks, managers and guests. There are also housekeeping elements that teach the five-star standards of hygiene and room presentation. True to the immersion into professional working life, students are expected to follow a 5-star hotel-inspired dress code.
This simulated learning practice provides unmatched professional understanding of the global hotel industry, as David Chestler of Global Enterprise Sales & Business Development says: it will also become increasingly important to know your business and your customers and tailor offerings to travellers, whether they be from the domestic market or further afield.
Les Roches Jin Jiang is becoming known among students worldwide for its plentiful internship opportunities and career placement. The Career Development & Industry Placement (CDIP) Department ensures Les Roches internship placements form a solid feature of degree content rather than a lottery, which some students elsewhere feel is often the case. But LRJJ students are in increasingly high-demand among industry professionals – with an average of two to three internship placements per student. More than 70 established brands come to campus each year with the main goal to recruit managers of the future.
With a growing demand for personalization in hotel and hospitality experiences, hoteliers can successfully meet this demand by employing ‘well-travelled’ graduates with a wide base of knowledge. This was the case for Hamza, Alumni of LRJJ and now proud BA holder after transferring to Les Roches Switzerland.
I chose to study hospitality because first of all I’m very passionate about this industry…but most importantly because it’s a creative industry that is always expanding, he explains, so there’s endless opportunities [for]employment or growth in the future.
China has been the fastest-growing economy of the past 30 years, and the world’s top companies are all doing business with China, and these companies are well aware that understanding China – it’s culture and its people – is key to any business in the future.
If, like Hamza, you have a passion for people and the service-led hospitality business, there’s never been a better time to invest in your world-class education within this lucrative field. And with China currently serving as the pioneering force at the heart of this global industry, where better to launch your thriving career than Les Roches Jin Jiang; an institution with a lasting tradition of excellence that resonates worldwide.