Luxury jewellery brand RUIFIER to debut at Jewellery & Watch London


Following their launch in September last year, London-based luxury jewellery brand RUIFIER will be making its debut at Jewellery & Watch London.

As a first-time exhibitor and new brand to the market, RUIFIER has selected Jewellery & Watch London as a launch pad for its latest collections, which will be presented in the Saatchi Gallery from June 18-19, 2014.

Having already gained recognition from UK and international buyers over the last six months, RUIFIER are hoping to magnify this exposure as they join over 100 jewellery and watch brands at the two-day buying event.

The choice to exhibit at Jewellery & Watch London follows a successful first season at London Fashion Week in February, 2014 where the brand presented its initial collections.

These signature designs will be on display at Jewellery & Watch London, alongside new designs which you can only see it here, that will be revealed exclusively at the show.

Central to the inspiration behind the designs is the brand’s name itself, taken from the English word ‘reify’, which means to make an abstract concrete.

This is evidenced across the collections through linear structural angles and geometric shapes as the innovative creations provide an infusion of classic, timeless design with contemporary, pioneered styles.

A core feature within the collections is the presence of kinetic jewellery technology, which allows for jewels to move freely within their setting – a unique attribute that affirms the skilled craftsmanship behind RUIFIER.

Themes of fluidity, beauty and sophistication are injected into each piece, reflecting the sumptuous personality of the brand and its customer.

Four key collections will be presented at Jewellery & Watch London: Celestial, Galaxy, Stella and Visage. The emphasis lies upon bright colours and playfulness in style, with smaller, finer multi-coloured stones and diamonds.

The brand’s debut at Jewellery & Watch London is eagerly anticipated.

Tiho Kostadinov, Sales Executive at RUIFIER, said: “The interesting mix of a variety of art on display [at the Saatchi Gallery] will definitely compliment the aesthetic of the exhibitor brands and create a special mood at the event.”

“Participating in Jewellery & Watch London will give us the opportunity to get our brand name out there and the jewellery industry to get to know us as well.”

RUIFIER will join over 100 other jewellery and watch brands at the show, including: CHIMENTO, The Fifth Season by Roberto Coin, Luca Carati, Rosato, Amore&Baci, BIBIGI, Constantino Rota, Lalique, Gianfranco BIGLI, Aurum of Jersey, Heinz Mayer, Nomination, TUUM, Uno de 50, 5th Avenue Jewels, Roberto Giannotti, Chavin Jewellery, Pearl & Queenie, Kastur Jewels, Jerboa Jewellery, Heliopolis, Mark Milton, X by Trollbeads, Georgini UK, Lancaster Italy and Helveco.

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