Oh My! The Rustic Look at Botswana fashion


Mascom held its first ever Mascom derby fashion show under the theme ‘rustic look’ in Maun last weekend as one of the activities that paved way to annual Mascom derby.

The fashion show featured five fashion designers, of which three of them are from Maun while the other two were from Ramotswa and Francistown.


The designers were Oganne Baitsile and Gift Lajini of Apara Clothing in Francistown, Maungo Ditshwane from Maun, Boitumelo Seboko from Ramotswa, Wame Ledimo and Open Botton Boutique from Maun.

Each Designer had a chance to showcase 12 designs and one show stopper design.

Speaking at the event Mascom Chief Communication and Public Relations officer, Tebogo Lebotse Sebego said that the purpose of the event is to give support to local designers as fashion industry is faced with a lot of challenges such as lack of support from people.

“Our local designers don’t get enough support from us because people have the tendency to negotiate prices that the designers charge as such our designers end up losing more,” said Sebego; adding that people need to pay the prices that local designers charge.

“This is the first time Mascom derby is hosting a fashion show, however we hope to continue doing this fashion show and hopes that just like Mascom derby the show will grow as well,” she said.

Sebego also urged companies to come forth and help Botswana fashion industry to grow.
President of Botswana Fashion Design Association, Gregory Lebekwe also shared Sebego’s sentiments, he said the fashion industry still needs more support and nurturing from people.

Lebekwe added that Botswana has potential to produce quality fashion designers.

“There are many talented fashion designers in Botswana, they just need nurturing to get there and I believe this fashion show will go a long way in helping to develop fashion industry in this country,” he said.

One designer who participated in the show, Boitumelo Seboko said that her animal print designs were inspired by Maun tourism therefore it was only fair to design something that could relate to Maun.

“Maun is a tourism destination area where various wild animals are found so I wanted to show that through my designs. I have showcased as far as Angola and Canada and in 2015 I won Miss Africa which was held in Botswana. Botswana fashion industry is growing therefore it challenges us fashion designers to be creative and innovative,” said Seboko.

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