Online marketing push from Oman Tourism



Oman Tourism has unveiled a new and improved online agent training program to better support trade partners with destination knowledge and itinerary planning.

Released around the Early Bird specials for 2015 the agent training consists of four concise modules, which should take less than 30 minutes to complete successfully, and can be accessed on mobile, iPad and desktop.

Once completed agents have the option of adding their agency details to the agent directory on the Oman Tourism website.

The Sultanate of Oman has observed a steady growth in visitor numbers out of Australia and New Zealand with new hotel developments, more visiting ocean cruise liners and improved air connections enticing a wider range of travellers aged 25-55.

Travellers have been interested in the honeymoon options, soft adventure opportunities such as diving and sailing and family-friendly hotel properties.

Additionally, the length of stay for Australian & New Zealand travellers is on the increase with the average days spent in Oman ranging from eight to ten days from the previous five, reinforcing Oman Tourism’s marketing as a destination in its own right.

Mona Tannous, manager of Oman Tourism Australia & New Zealand, said: “These past few years have proven to be phenomenal as the interest in Oman as a safe and truly immersive journey into Arabia has really hit the mark.

“We are seeing more direct consumer engagement with our office and at travel expo’s with potential visitors seeking longer, more authentic and “out of the box” experiences.

“What has also pleasantly surprised us is the varied age groups booking Oman from mid twenty honeymooners to 60+ active retirees wishing to camp and cross the Empty Quarter desert.

“To use a cliché, Oman really does have something for everyone.

“This is just the start as we will be announcing amazing incentives for agents to experience the destination first hand over the next few months.”

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