Delhi, India’s capital is once again dancing to the tunes of re-election. After eight months of suspense over the fate of the Delhi assembly, the government ended up with the capital heading for fresh elections. While the dates are not out yet, Aam Aadmi Party (AAP) is already mobilising efforts for door to door campaign along with other mediums which include social media too.
But times have changed after AAP’s Arvind Kejriwal resigned from the CM’s seat after a short stint of only 49 days. Additionally, the party faced a complete white wash in the recent general elections which was a majority sweep by BJP under the leadership of Narendra Modi, the current PM of India.
The party is trying hard to restore the lost faith in AAP. While it plans to venture on a door to door campaign, on social media it has launched #Mufflerman. AAP does say that it is the fans who have started the trend on Twitter for the last few days.
Last year we had seen Arvind wearing a muffler most of the time and his constant coughing bouts. Taking inspiration from this, AAP fans are trying to brand him as the #mufflerman who is returning with the intention to eradicate corruption. While it has been trending on Twitter, the move has also become a joke, just like the party’s recent website goof up of Modi as a PM and Arvind as a CM.