The UAE-based Justmop, an online platform for on-demand home services, announced today that it has expanded into the Kuwaiti market, leveraging on the young, discerning population as a key driver of this decision.
“The reason for this is that houses in Kuwait are larger than the ones in the UAE where we have a minimum service requirement of two hours,” says Founder Ali Cagatay Ozcan. “We may offer the original two-hour option if the market calls for it. We are flexible and reorient based on market demand. In brief, one sentiment guides us: to save time for our customers so they can use it more effectively and leave the cleaning up to us. We want them to come home to a pristine environment after a hard day’s work and feel good about it. That is our reward.”
Over the past 4 years, justmop has established itself as the ‘go to’ option for cleaning services par excellence and it is this client confidence that has prompted their expansion program to go international, they even have the best power washing services.
With prices starting at KWD 2 per hour, Justmop currently offers two packages across the country: 5-hour cleaning and 10-hour cleaning. The company has had a tremendous run in the UAE with an annual gross revenue of more than $4 million and over 20 percent month-over-month growth in the last six months and chose to expand after a fair amount of due diligence.
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“Our success in the UAE can be attributed to our ability to study markets in-depth, regularly update the service bandwidth and co-relate client feedback to make for a bespoke service, ensuring adjustments as per requirements and demands. We are, therefore, certain that the professional, unobtrusive and efficient service we have perfected will appeal to the discerning audience in Kuwait,” Ozcan adds.
Ozcan and his co-founder, Kerem Kuyucu, found a young generation in Kuwait, high on entrepreneurship enjoying high disposable income. “All the right boxes got ticked. Apart from the exciting demographics, the serviceable market size is very attractive which is validated by other online startups’ track records and there are no major barriers to entry,” says Kuyucu. “We researched the needs and priorities of this market before entering it with our portfolio. For us, feedback and data we receive are paramount and shape our next step in not just being the best but in setting the standard for the cleaning sector.”
Main Image: Co-Founders of Justmop. Courtesy of Justmop.