Wool has taken centre stage in a special edition of Vogue in China


High-end fashion magazine Vogue China, in partnership with the Campaign for Wool and The Woolmark Company, featured wool apparel in this month’s ­edition. One of China’s most well-known models, Emma Pei, was photographed at Wyvern Station woolshed near Carrathool.


A spokesman for The Woolmark ­Company said the Campaign for Wool conveyed the environmental credentials of wool to consumers around the world in a simple and co-ordinated manner to help them understand the excellent benefits that natural, renewable and biodegradable wool brings to fashion, interior design, construction and other industries.

He said the wool promotion in Vogue showcased the natural aesthetic of wool.


Men’s magazine GQ in China will also feature the latest wool collections from some of China’s leading men’s wear ­designer brands.

Mili Thakur